outlook: columbus
outlook: columbus is a monthly produced publication with content that contains both locally and nationally focused features with a mix of columns, editorials, arts & entertainment, sports, celebrity interviews and community news. The publication replaced Outlook Weekly as the company’s primary publication. The magazine can be found for free in over 800 locations within the Columbus area including local libraries, restaurants, and night clubs or by paid, home-delivery subscription. outlook: columbus differentiates itself from similar GLBT publications by its advertising. outlook doesn’t limit it’s partners to gay-owned or gay-themed advertisers but also gay-friendly or straight owned but open-minded type businesses including national advertisers Bank One, Time Warner, and American Express among local businesses. The magazine’s content is diverse as well, targeting a large cross section of the community while at the same time speaking to specific groups under the large GLBT umbrella. According to studies listed on their corporate website, outlook: columbus is the number one media choice for the Columbus GLBT and allied community, the number one media choice for newcomers to Columbus who have been in the city for 5 years or less, and the number two print choice for African Americans in Columbus.
