Any business in the world, over the Internet or elsewhere has its profit figures directly proportional to the amount of visitors. If it is a website, we call it visitor traffic. These days, there are numerous websites available and hence lot of competition. It has become quite challenging to get the attention of the visitor, and keep it there.
A good website design can be very helpful not only in attracting and keeping the visitors to the website, but also to bring them back for more.
If the visitor gets annoyed with the look and feel of the website, he may never come back. Here is a collection of some guidelines which, if followed can increase the traffic on your website.
The message to be conveyed should not be complicated, but yet be effective. Presentation does matter.
The content of the website should not be fluffy; it should be informative and to-the-point. Filling up your website with lot of text is not a good idea. Most visitors will not spend more than a few seconds to decide whether the website is useful or not. Make it easy for the busy visitor to get information from your website. Tiny fonts and multiple versions of websites also annoy most visitors. So avoid them if possible. To give you some insight and ideas on what a reliable and quality website should look like, you can get tips from website design company in Mumbai. This will help you to have an overview on what you should add and what you should remove from your website.
Having too many registration forms also turn-off the visitors. Focus on what you offer and not on the details of the visitor. Of course, visitor information is necessary; both for you to run your business better and for customer service and interaction. The idea is not to focus on it. Sending unsolicited emails, updates and newsletters could have been a good marketing strategy till now. But currently, it irritates the visitors more than anything else. It is better to keep these things optional rather than forcing the visitor to leave back his or her email id.
The CSS and URLs that you use over HTML tables should be simple.
It makes it easier for the visitor to determine the intention of the URL if it is based on a key word and is simple. Searching becomes easier for the visitor if this is followed. Also, CSS helps the visitor to scroll faster. Make sure that the links are connected to the URLs properly.
There is an option of using anchor text that tells the user the exact path of navigation. Make sure, the link is known to the user. This makes you credible in the eyes of the visitor. The links should be visible and once clicked, should also change color.