The old way of creating lots of “thin” content doesn’t work anymore, and businesses basing their content marketing strategy on pumping out large amounts of weak content are paying for it.
The stoelt productions will guide you about the reasons behind the implementation of the correct marketing approach. The choosing of the strategy is through some skills of the people. The content is good at the online platform. More profits and sales is available to the business owners.
Businesses that used to rely on search engine traffic lost 80 to 90 percent of their revenues nearly overnight due to poor content marketing strategy, according to Arnie Kuenn, president of Internet marketing company Vertical Measures.
Why? Because these businesses didn’t develop a strong content marketing strategy built on solid content. Instead, they took a high-quantity, low-quality approach to developing content. When Google updated it’s search algorithm with the Panda and Penguin updates, websites with thin content dropped down or disappeared from Google’s search results.
To avoid the consequences of building your business on weak content, here’s why you should strengthen your content marketing strategy
- High-quality content provides real returns
While thin content may go unnoticed, quality content brings real results when done right.
KISSmetrics, a web analytics start-up, grew their site to 100,000 unique visitors a month in the first year, all without paying for traffic to their site. How? Simply though blogging and creating infographics.
Now, if you read the KISSmetrics blog, you’ll realize it’s not that simple. KISSmetrics only publishes amazing content that its readers (and customers) are excited to read and share. Check out a few of their posts to get an idea (and note the number of social media shares while you’re at it):
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Why More Features Doesn’t Mean More Success
Their formula isn’t all that complex for creating this type of content. Their blog posts all educate readers, provide entertaining content, or help them solve a problem. The difference is their content is well-researched and well-written to customers to read, not to simply rank well in Google.
- Customers want more than product information
You may have products or services listed on your website, along with a description of what your products are. If you sell shoes, your product page might say something like “Sizes available: Men’s 6-12, Color: Black, Price: $69.99.” Maybe there’s a picture thrown in there, too.
Yes, this is content, but it isn’t content marketing, and it’s far from anything customers will want to share or interact. It also doesn’t distinguish you from your competitors (more on that in the next point).
Now compare this to Zappos‘ content marketing strategy, and it’s not hard to see why they have a winning formula for selling shoes. Their content marketing efforts include:
A YouTube channel with over 3 million views of videos of entertaining and educational videos dealing with fashion, not selling shoes.
A Pinterest account – perfect for a shoe retailer when the third most pinned category on Pinterest is “Style/Fashion”
Zappo’s Now – a digital magazine available as an iPad app that features story on fashion, beauty and life.
Lots of reviews, where customers can read what others think about the shoes and how they feel.
Of course, all these things further Zappos brand and lead to more sales, but none of them directly sell anything. Instead, Zappos is acting as the go-to resource on shoes. You need to do the same with your content marketing strategy in your niche.
- Content marketing is more effective with more tactics
According to a report by the Content Marketing Institute, companies with the “most effective” content marketing plans used 14 different content marketing tactics. This includes social media, articles on their websites, eNewsletters, videos, blogs, and more.
On average, 28% of B2C marketing budgets are allocated to content marketing, and 55% of these marketers plan to increase how much they spend on content marketing.
Despite the need for more content, B2C marketers cite “producing enough content,” “producing the kind of content that engages,” and “lack of knowledge, training, and resources” as a few of their top content marketing challenges.
To combat some of these challenges, about half of B2C marketers outsource content creation. This is where specialization matters and content marketing strategists can use help business owners overcome these problems using their expertise.
